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營銷計劃
Marketing Plan

本公司計劃投資100萬美元開發一個移動應用程序,是款採用了類似SnapChat技術的應用,讓用戶在移動設備上試用產品,從而擴大業務。用戶只需要輸入指示、選擇品牌、鏡頭功能等資料之後,就可以透過手機鏡頭,把產品投影至用戶的臉上,從螢幕中可查看試穿產品的效果。用戶還可以在Facebook和Instagram等社交媒體上分享試穿效果,也可以在應用程序中直接購買產品。這些應用程序將在全球的iOS和Android平台上發布。我們相信這些應用程序將在亞太地區產生更多額外的訂單。

應用功能

•  在螢幕上試戴光學鏡框
•  通過遊戲中的遊戲進行眼睛測試
•  在應用中訂購
•  數位推廣/線上行銷
•  完整的社交媒體生態

COD is planning to expand the business by invested $1 million dollars to develop a mobile application that allow user to test the products on the mobile using technology similar to Snap Chat. The apps can project on screen fitting with the mobile camera after user input their data such as prescription, brand selection and lens function. User can share the on-screen fitting over social media such as Facebook and Instagram as well as making purchase in the apps. The apps will be available on IOS and Android and distributes worldwide. We believe this apps will generate addition orders around the Asia -pacific.

Apps features
•    Optical frame fitting on the screen
•    Eye test through game in apps
•    In apps Order
•    Digital promotion/ Online Marketing
•    Social media integrated 

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